Charlotta Säfström

Charlotta Säfström has a diverse and extensive work experience in the field of CRM (Customer Relationship Management). Charlotta currently holds the position of Head of Global CRM at Storytel, starting in April 2022. Prior to this role, they served as the Global CRM Loyalty Manager at Storytel from October 2021 to May 2022.

Before joining Storytel, Charlotta worked at Blocket from March 2015 to October 2021 as a CRM Manager. In this position, they were responsible for the CRM strategy and execution roadmap for all verticals and user/customer groups, both B2C and B2B. Their role also included managing CRM projects and implementing a data-driven communication plan to increase revenue, engagement, and retention.

From August 2013 to March 2015, Charlotta worked at Coop Sverige as a CRM Project Manager. Charlotta actively participated in a Customer Development Program aimed at creating a technical infrastructure and processes for executing personalized CRM activities. Their role involved initiating and leading strategy work and development initiatives within CRM.

Prior to Coop Sverige, Charlotta served at SJ AB from January 2007 to August 2013. Charlotta held two positions during their tenure at SJ AB. As a CRM Strategist from January 2011 to August 2013, they initiated various projects to drive effective and relationship-driven work within SJ's Loyalty program, SJ Prio. Charlotta was also involved in other development projects where they contributed their expertise in CRM and customer-centric interactions. In addition, they worked as an Operating Manager for SJ Prio from January 2007 to January 2011, being responsible for quality assurance, operational activities, targeted customer communication coordination, IT development requirements, and customer satisfaction processes.

Charlotta's career started at Elite Hotels of Sweden AB, where they worked as a Project Manager Loyalty from October 2003 to January 2007. Charlotta was responsible for launching and developing the Elite Hotels Guest program.

Their earliest work experience in the customer communication field was at SEB Kort from November 2000 to September 2003. As a Customer Communication Manager, they handled communication with existing and potential customers for brands like Eurocard, Diners Club, and SEB's card products. Charlotta played a crucial role in a strategic project that explored the opportunities for launching a loyalty program for Eurocard.

Overall, Charlotta Säfström has demonstrated expertise and proficiency in CRM strategy, loyalty programs, project management, communication planning, and customer-centric initiatives throughout their career.

Charlotta Säfström pursued their higher education at Karlstad University from 1995 to 1999. During this time, they completed their Master of Science in Business and Economics with a specialization in Business Administration/Marketing.