Pim van Willige

Performance Marketing Manager at Storyteq

Pim van Willige has diverse work experience in marketing, growth hacking, sales, research, and prospect analysis. In 2016, they worked as a trainee at Mijksenaar wayfinding experts, specializing in market research and prospect analysis. In 2018, they completed an internship at Hudson Holdings in Casablanca, Morocco, focusing on sports and fashion brands. In 2019, Pim joined Vandebron as a Growth Sales Specialist, where they developed their sales tactics and researched customer needs. Pim then participated in The Talent Institute's Growth Hacking traineeship, where they further developed their digital growth and innovation skills. Following the traineeship, Pim continued at Storyteq as a Marketing Specialist. Pim specialized in online marketing, campaign management, lead generation, social media, website optimization, and testing. In 2022, they advanced to the role of Marketing Technologist, focusing on data analytics, search engine advertising, and search engine optimization.

Pim van Willige has a diverse education history. Pim obtained a Bachelor's degree in International Business and Management from HU University of Applied Sciences Utrecht (Hogeschool Utrecht) from 2014 to 2018. Prior to that, they attended Willem de Zwijger College from 2008 to 2011, where they completed Gymnasium with a specialization in Economie & Maatschappij; Cultuur & Maatschappij. In 2011, they briefly studied Environmental Studies at Ulovane. In 2017 and 2018, they pursued a minor in Political Science and History at Sungkyunkwan University. In addition to their academic qualifications, Pim acquired several certifications related to digital marketing and analytics. These include Google Analytics Individual Qualification, Google Ads Fundamentals, LinkedIn Advertising, Marketing Strategy, Google Analytics for Beginners, Facebook Ads, Intermediate Google Analytics, Google Ads, Google Tag Manager for beginners, Digital Psychology & Behavioral Design, Technical SEO, LinkedIn Ads: Linkedln Lead Generation | LinkedIn Marketing, Advanced LinkedIn Advertising: LinkedIn Ads Advanced B2B, and Business Analytics. These certifications were obtained between 2019 and 2022 from institutions such as Google, CXL Institute, Growth Tribe, and Udemy.

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