Straight Arrow Products, Inc., since 1970, continues to create and provide exclusive hair and skin care products renowned for quality and performance in both the Equestrian and Personal Care markets. We’ve honed our roots by initially producing under the brand names Mane ‘n Tail®, Hoofmaker®, and Mineral Ice®. Naturally expanding to accommodate people, as the equestrian audience discovered a valuable ‘secret’, that the products they were using on their horses, created remarkable results when used on themselves, as well. Mane ‘n Tail is now a leading brand in the personal hair and skin care world. Straight Arrow continues to manufacture all products right here in the USA, adhering to strict quality assurances, guidelines and consistently meeting a high-performance standard. As our business has continued to grow, we have expanded our variety of equine products to include the brands Cowboy Magic and Exhibitor Labs. Our credo is to “Satisfy the Customer” which has been our company’s tradition from day one. Straight Arrow currently sells its products in over 175,000+ locations throughout North America and internationally.  Straight Arrow Products, Inc. 2020 Highland Ave. Bethlehem, PA 18020 phone: 610-882-9606  www.straightarrowinc.com.

Beauty & Cosmetics

Straight Arrow Products, Inc.

Straight Arrow Products, Inc.'s headquarters in Bethlehem, PA, United States

Devon Katzev

Deborah Ryan

Victoria Ward

Mitch Weatherred

Raeda Smadi Asad

Perry Sansone

The Management Team at Straight Arrow Products, Inc. is responsible for overseeing key operational aspects and ensuring the seamless production and distribution of our renowned hair and skin care products. This includes planning and managing the production processes, maintaining ecommerce warehousing efficiency, ensuring compliance with regulatory standards, and managing the company's IT infrastructure to support all business functions.

Management Team

The Sales Team at Straight Arrow Products, Inc. is responsible for driving revenue growth and market expansion across the equestrian and personal care markets globally. This team focuses on cultivating and maintaining strong relationships with retailers and distributors, developing strategic sales initiatives, and ensuring that the company’s diverse range of high-quality products reaches customers in over 175,000 locations worldwide. With key roles including a Global VP, a Director for the Multi-cultural Division, and dedicated administrative support for international sales, the team works collaboratively to meet and exceed sales targets while aligning with the company's tradition of customer satisfaction.

Sales Team

The Leadership Team at Straight Arrow Products, Inc. drives strategic decision-making and ensures the company's vision and goals are met. Comprised of the Global VP of Sales - Equine and Pet, the President, and the Vice President of Sales, this team is responsible for overseeing sales strategies, expanding market reach, maintaining product quality standards, and fostering continuous growth in both the equine and personal care markets. They lead company-wide initiatives to achieve high-performance standards and customer satisfaction.

Straight Arrow Products, Inc.

Org chart

Teams

Management Team

Sales Team

Leadership Team

Offices

Straight Arrow Products, Inc.

Org chart

Teams

Management Team

Sales Team

Leadership Team

Offices

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