Emma Edward

Emma Edward is an experienced UX Research professional currently employed at Straight Line Theory since June 2015. Prior to this role, Emma served as a Strategic Account Analyst at Cummins Inc. from June 2014 to February 2016, where responsibilities included leading the user experience design for Salesforce CRM implementation and developing information architecture that significantly enhanced user adoption. Additionally, during an internship at Cummins Inc., Emma created performance tracking tools and key performance indicators by engaging with stakeholders globally. Earlier experience at OmnicomMediaGroup UK involved conducting market research and supporting the Insight Marketing team, while educational achievements include a Bachelor's degree in Marketing/Marketing Management from the University of St. Thomas, with prior studies at the University of Westminster and Macalester College.