Alan Zeffer

Alan Zeffer serves as the President of StraightForward Financial Insights LLC, which specializes in providing tailored financial, accounting, operational, and advisory services to small and mid-sized companies. With extensive experience in various leadership roles, Alan has also held positions as Chief Financial Officer at Serigraph and Financial Gravity Holdings, Inc., as well as Partner at The Armand Group Inc. Advisory roles include contributions to BioBarrier, Inc. and service on several boards, including the Frisco Education Foundation and Cloud9 Holdings Co., Inc. Alan Zeffer holds a Bachelor of Science degree in Finance from Mercy University.