Strand Marketing
Erin McKenna has a diverse work experience spanning multiple roles and industries. Erin is currently working at Strand Marketing, LLC, where they started as a Project Manager in January 2020 and progressed to become the Director of Account Management in December 2020. In November 2021, they were promoted to the role of Senior Director of Account Management. Prior to their role at Strand Marketing, LLC, they worked at Fluent, Inc as a Marketing Technology & UX Strategy professional from January 2020 to May 2020. In 2018, Erin worked at FRAME as a Site Merchandising Manager for one year, and at Fabletics from 2015 to 2018, where they held various positions including Site Merchandiser, Merchandise/E-catalogue Coordinator, and Product Coordinator. Before transitioning to the marketing field, Erin worked as an Immigration Paralegal at MacMurray and Associates from 2013 to 2014. Erin also gained experience in the education sector as an intern at Boston College's Department of Educational Research, Management, and Evaluation in 2010, and as a Summer Intern at Boston College's Center for Catholic Education in 2010 as well.
From 2008 to 2012, Erin McKenna attended Boston College, where they pursued a Partial Bachelor of Arts (B.A.) degree in Human Development.
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Strand Marketing
We develop marketing strategy and connect media and operational execution. At Strand Marketing, we've come to realize that there's a lot more to marketing, than just plain old marketing. Direct to Consumer marketing is difficult. It's not just about do you have a product and a price point, it's about the people helping you setup, sell, deliver and track. It's about how much your people care about your brand, about your philosophy and about what your brand means to the people it sells to. We care about what you have and what you represent. We carry the institutional knowledge about what your brand says to people. So many consulting practices and agencies can claim to be experts in the paid media space. Everyone is driving for the same thing. Reduce costs, Drive More Sales, Own the Mobile space, etc... What happens when those sections of the funnel have already been reduced? Has anyone seen costs continue to decline YoY? What we've done at Strand Marketing is to identify the trends and work to increase your orders in different segments in the marketplace. We've delivered results for our clients as they define how they want to scale. Where else can they grow? We've delivered results in the form of millions of orders by coming up with campaigns and delivering when it matters. Let us know about your business, what results are needed and let us come up with a plan to help you grow your business in the direct to consumer marketplace.