Berit Auerbach Lynn

Berit Auerbach-Lynn has a diverse range of work experience in marketing and brand management. Berit is currently the Director of Marketing at Strands Hair Care. Prior to this, they worked as the Chief Marketing Officer at Atom&Matter, a demi-fine jewelry e-commerce startup. Berit also served as the Brand Manager at Guthy|Renker, where they were responsible for brand marketing for five consumer beauty brands. Berit has experience in product development, brand strategy, and go-to-market plans. Berit also worked as a Marketing Consultant at Jurlique, where they focused on North America brand and channel marketing for a natural skincare line. In addition, they have experience in global marketing as a Brand Marketing Manager at Toppik Inc., where they launched the brand in Sephora EU and expanded its presence in key retailers. Berit has also worked as a Strategic Planner at R&R Partners, where they developed positioning and messaging strategies for Western Digital. Berit started their career as an Account Manager at Creed Strategic Imaging, managing various branding projects. Berit's early experiences include working as an Assistant Account Executive at DDB Los Angeles, an Account Executive at Boston University AdLab, and an Account Management Intern at The Phelps Group.

Berit Auerbach-Lynn attended Questrom School of Business at Boston University, where they pursued a Bachelor of Science degree. Berit graduated with honors, achieving a Cum Laude distinction, and specialized in Marketing within the field of Business Administration.