Robert Efurd

Robert Efurd is an experienced creative director and brand strategist with a strong background in the beauty industry. Robert currently serves as the Creative Director at Strands Hair Care since June 2022. Prior to this, Robert owned Efurd & Associates, a full-service creative agency specializing in brand strategy, storytelling, and design. Robert has nearly 20 years of executive-level experience in addition to owning their agency.

From 2014 to 2020, Robert worked as the Senior Creative Director at DevaCurl, a category leader in curly hair and curl culture. In this role, they successfully built a foundation of innovative products and engaged consumers. Managing a team of 13 and overseeing a 2M annual budget, they played a crucial role in establishing DevaCurl as a prominent brand.

Before joining DevaCurl, Robert served as the Senior Art Director at Quorum International, a company managing four separate wholesale brands. Robert'sresponsibilities included directing photo shoots, developing creative briefs, and managing production and print timelines. Robert also traveled extensively to China for the printing of large catalogs.

Robert acquired valuable experience at companies such as L'Oreal and Gap Inc., where they held design positions. Additionally, they worked as a Designer at Sullivan Perkins, where they served clients including Pets.com, Hagaar, Verizon, and the McKinney Avenue Contemporary Museum.

Overall, Robert Efurd has a diverse range of experience in creative leadership and brand strategy within the beauty, retail, apparel, and home accessories industries.

Robert Efurd attended Texas State University, where they pursued a Bachelor of Fine Art degree in Communication Design. Unfortunately, no specific information regarding the start and end years of their education is provided.