Strategic Partnerships, LLC
Sam Amsterdam is an accomplished public relations professional with extensive experience spanning over a decade. Currently serving as the Director of Public Relations for both C3 Funds and C3 Bullion since June 2024, Sam is also the Founder and CEO of Amsterdam Group, a boutique public relations consultancy with offices in Toronto and Washington DC. Prior roles include Senior Vice President and Head of Strategic Positioning for Strategic Partnerships, LLC, and Public Relations Director for the Arcadia Foundation, focusing on combating corruption and promoting human rights. Additionally, experience includes roles at BGR Gabara Limited and Burson-Marsteller in Brussels and London, providing comprehensive public relations support across various sectors. An education background includes studies at Carleton University from 2003 to 2008.
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Strategic Partnerships, LLC
Strategic Partnerships has completed 40 years of experience in assisting Fortune 1000 companies, large non-profit organizations, trade and membership associations, state and related federal agencies, and major universities in the design and implementation of strategies to attract sources of funding and multiple other forms of engagements through a combination of partnerships and new positioning to achieve client objectives. As desired, we also create strategies to achieve new visibility with key decision-makers among audiences of priority to our clients. The core strategies of Strategic Partnerships are designed to identify, assess and, based on a careful analysis, help secure public and private sector financial, organizational, or policy commitments to support the goals of its clients. Our reputation has been built on the success of our unique partnership and positioning strategy between the key players in business, government, and/or non-profit organizations that achieves our clients’ goals. Important to its long-term experience in working with states, Strategic Partnerships has managed Jobs for America’s Graduates since its inception 38 years ago. JAG is one of the nation’s largest and most successful programs for helping high-risk youth succeed both academically and economically. Founded by Governor Pete du Pont in Delaware in the 1980s, Jobs for America's Graduates has served more than 1.2 million youth with consistent and compelling results – including a 90%+ graduation rate for some of America’s most challenged youth and more than doubling rates of employment for that high-risk population.