Strategus
Don Cataldi has a diverse work experience spanning over several companies. Don started their career at Smithsonian Enterprises in 1989 as an Advertising Director and later joined Hachette Filipacchi Media as an Associate Publisher in 2002. In 2003, they moved to Time Inc. and served as the Director of Western Sales for MNI Targeted Media, Inc. for eight years. Don then joined Goodway Group in 2011 as the Senior Vice President for the Western Region, where they played a crucial role in their programmatic digital media campaigns until 2015. After that, they became the Vice President of Sales at AerServ, a mobile video supply-side platform, until 2017. Currently, Don is working at Strategus as the Vice President of Sales, where they help marketing leaders achieve their desired results through campaign optimization and real-time dashboards.
Don Cataldi has a Bachelor of Arts degree in Communications from the State University of New York at Oswego. Don also holds an IAB Media Sales Certification from the IAB, although the month and year of obtaining this certification are unknown.
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Strategus
Strategus revolutionized the advertising industry by running the first-ever programmatic CTV campaign in 2015 and it continues to push the industry forward with its CTV expertise and experience. The Strategus platform delivers audience-centric campaigns to CTVs and other streaming devices by leveraging premium data partnerships, curated publisher deals, and custom audience targeting techniques. As an innovation leader in data-driven CTV advertising, Strategus provides a full suite of managed services including attribution, targeting, optimization, reporting, and analysis. Strategus has been recognized on the Inc. 5000 list, as one of the fastest-growing companies in the US for five consecutive years. Find Strategus online or follow us on Facebook, Twitter, or LinkedIn.