Mihir Patel

Mihir Patel is an experienced marketing professional currently serving as the Marketing Director at Strategy Institute since July 2024. Previously, Mihir held the position of Head of Customer Marketing at IFA Berlin for one year. Noteworthy contributions include leading the marketing strategy for the successful launch of ICE Connect Europe at Clarion Events, as well as overseeing marketing and communications for LuxLive, Europe's largest lighting event. Mihir's earlier experience includes a tenure as Group Marketing Manager at CloserStill Media, where significant achievements included the rebranding of The Pharmacy Show and generating substantial delegate revenue. Starting a career at QS Quacquarelli Symonds, Mihir advanced from Marketing Assistant to Senior Marketing Manager, effectively managing multiple global education event campaigns. Mihir holds a Bachelor of Science with Honours in Business Management from the University of Essex.