Yael Artsy

Yael Artsy has a diverse work experience spanning various roles and responsibilities. Yael began their career in 2006 as a Marketing & Sales Manager at SC Johnson in Israel. Yael later moved up to become the GM Country Manager for SCJ Israel, where they managed business and financial objectives and led a team of subordinates.

In 2013, Yael transitioned to the role of Manager, Marketing Base Business Developing Markets at SC Johnson, where they focused on brand marketing, communication, and innovation strategies for developing markets. Yael utilized customer insights, market analysis, and UX research to drive market growth.

Yael continued to progress within SC Johnson, taking on the role of Director, Marketing - Global Home Cleaning division in 2015. In this position, they led global marketing and base innovation efforts for home cleaning brands across 80 markets, managing a significant marketing budget.

In 2017, Yael became the Director, Digital Transformation Product Owner at SC Johnson, leading the digital marketing transformation and overseeing the design, development, training, and launch of the Brand Management System. This involved managing various global teams and agencies.

In 2019, Yael joined Strauss Group Inc. as the Global Commercialization Director, focusing on innovation and FoodTech. Yael played a key role in leading global commercialization efforts until their departure in 2023.

Most recently, Yael Artsy joined Strauss Water Ltd. as the VP Global Customer Experience, where they continue to contribute their expertise and leadership.

Yael Artsy earned a Master of Business Administration (MBA) degree in Business Management and Marketing from The College of Management Academic Studies. No specific start and end years for this degree are provided.