As a ‘house of brands’, STRAX offers proprietary, licensed and partner branded accessories. The proprietary brands include XQISIT, GEAR4, Urbanista and FLAVR. We are listed on the Nasdaq Stockholm Stock Exchange. 

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STRAX

STRAX's headquarters in Troisdorf, Germany

Andy Tsoi

Johan Heijbel

Michael Wamsley

Tameka Lindo

Amit Patel

Ingvi Tomasson

The Leadership Team at STRAX is responsible for setting the strategic direction and overseeing the overall operations of the company. They drive initiatives to enhance brand growth, financial performance, and market presence, while fostering a collaborative environment that supports innovation across the proprietary and licensed accessory brands. Through effective leadership, they ensure alignment with the company's vision and values, guiding STRAX towards sustained success on the Nasdaq Stockholm Stock Exchange.

Leadership Team

The Project Management Team at STRAX is responsible for overseeing and coordinating the development and execution of projects related to the company's proprietary and partner branded accessories. This includes managing timelines, budgets, resource allocation, and ensuring alignment with business objectives, while continuously liaising with various internal departments and external stakeholders to drive project success.

Project Management Team

The Sales and Account Management team at STRAX is responsible for driving revenue growth and maintaining strong relationships with both national and international clients. This team manages accounts across various regions, ensures customer satisfaction, and strategizes sales activities to align with the company's goals. They play a critical role in expanding market presence and supporting the distribution of STRAX’s proprietary, licensed, and partner-branded accessories.

Sales and Account Management

The Marketing and Content Team at STRAX is responsible for developing and executing brand strategies across various channels to enhance the visibility and appeal of proprietary and partner branded accessories. The team creates compelling content, manages social media presence, and ensures consistent brand messaging to drive consumer engagement and support sales initiatives.

STRAX

Org chart

Board & advisors

Teams

Leadership Team

Project Management Team

Sales and Account Management

Marketing and Content Team

Offices

STRAX

Org chart

Board & advisors

Teams

Leadership Team

Project Management Team

Sales and Account Management

Marketing and Content Team

Offices

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