Colleen Wade

Colleen Wade is a seasoned marketing professional currently serving as the VP of OEM Partnerships at Stream Companies since October 2022 and a member of Project 1490 since June 2024. Previously, Colleen held the position of Senior Manager of Campaign Strategy & Operations at J.D. Power, managing over $140 million annually in digital media for approximately 2400 dealers, and establishing strategic media initiatives aligned with client KPIs. Colleen has also worked as a Digital Marketing Consultant at Wade Consulting Group, where advisory work focused on B2B and B2C clients, and as Associate Director of Client Services at Search Optics, leading multi-channel digital marketing campaigns for automotive groups. Early career roles included Account Lead at Isobar U.S., Account Supervisor at Publicis Sapient, and Sr. Project Manager at MRM//McCann, with experience across major automotive brands and various digital marketing strategies. Colleen holds education credentials from John Brown University and Lansing Community College.