Vicki Croft-Hoover

Vicki Croft-Hoover is a seasoned marketing professional with extensive experience in digital marketing and paid search strategy. Currently serving as a Senior Paid Search Strategist at Stream Companies since April 2021, Vicki manages over 60 accounts daily, focusing on strategy implementation, optimization, and reporting. Previously, Vicki worked as a Marketing Officer at Diamond Credit Union from June 2005 to August 2020, where responsibilities included digital marketing initiatives that contributed to significant growth in assets and membership. Earlier experience includes a role as Corporate Communications Supervisor at Arrow International, where Vicki oversaw print collateral and managed multilingual translation projects. Vicki holds a Bachelor of Fine Arts in Communication Design from Kutztown University of Pennsylvania.