Joel Callaghan-Kooistra

Joel Callaghan-Kooistra has a diverse work experience spanning various industries and roles. Joel started their career at Calvin College as a Sound Technician, handling live sound reinforcement for different events. Joel then joined Citadel Broadcasting, where they worked as a Producer for the Tony Gates Show and interned with the WLAV Morning Show. Later, they joined Henry's as a Sales and Rental Associate.

In 2010, Joel became an Instructor at Henry's Learning Lab, teaching photography and video courses. Joel also worked as a Marketing Coordinator and Manager at SVN CANADA INC. and SVN Rock Advisors Inc., respectively, where they implemented omni-channel marketing plans and improved website performance and conversions.

Joel started their own business, KooistraMEDIA, in 2007. As the Director of Marketing & Creative, they provided branding and reputation management advice to small and medium-sized businesses. Additionally, they integrated creative visuals into marketing plans to enhance brand impressions and customer interaction.

Currently, Joel holds the position of Director, Corporate Communications at StressCrete Group, where they have been responsible for developing strategic marketing plans, executing go-to-market strategies, and creating consistent brand guidelines across multiple companies.

Joel Callaghan-Kooistra holds a Bachelor's degree in Communication Arts & Science - Media Production from Calvin University. In addition, they have obtained various certifications including VisionU: Emotional Intelligence & Leadership Development Training from StressCrete Group in 2023, How to Win Friends and Influence Business People from Dale Carnegie Training in 2022, Inbound Marketing Certified from HubSpot Academy in 2019, and Marketing Fundamentals from Smartly by Pedago, LLC in 2016.