Tracy D. Shank

Tracy D. Shank is a seasoned marketing professional with extensive experience across various organizations. Currently serving as the Senior Director of Marketing and Partnerships at Striveworks since June 2021, Tracy also holds the position of President at Start Marketing Me, providing consulting services to emerging businesses. Previous roles include Marketing Director at Tactical Medical Solutions LLC, where Tracy led a comprehensive rebranding initiative, and Phalanx Defense Systems, LLC, overseeing a marketing overhaul. Tracy's background includes positions in operations, product marketing, and campaign assistance, with a strong educational foundation in entrepreneurship and communications from the University of Florida, complemented by ongoing professional education in user experience and interaction design.