Alana Mothershaw

Alana Mothershaw is a Senior UX Researcher at Pion, starting in May 2023, where the focus is on connecting brands with younger consumers through verification and marketing solutions. Prior to this role, Alana served as User Research Lead at SimpleUsability from June 2017 to May 2023, managing user research projects and leading a team to enhance performance and collaboration across various departments. Alana's experience also includes positions as UX Research Manager and Lead UX Practitioner, where project lifecycle management and client engagement were key responsibilities. Early career roles include an internship at Experian, focusing on user research for digital platforms, and a work experience placement at Deb Group, providing exposure to multiple business functions. Alana holds a Bachelor's Degree in Geography from the University of Liverpool.