Laura Szeliga

Laura Szeliga is currently the President at Stumptown Coffee Roasters. Prior to their current role, Laura served as the Chief Marketing Officer at Papa Murphy's International from February 2018 to July 2019. Laura was brought on as part of a turnaround and successfully drove new value oriented promotions and digital strategies that resulted in the highest sales comp in 3 years, going from down 10% to nearly flat. Additionally, Laura participated in the successful sale of the company to MTY Group at a stock price 46% higher than the pre-announcement price. Other notable achievements during Laura's time at Papa Murphy's include leading a new advertising agency review and launching new “Bake It Up a Notch” advertising and social media campaigns. Under Laura's leadership, online ordering increased by 10% and Third Party Delivery increased by 300%. Laura reported directly to the CEO and led a team of 39 employees. Laura chose to depart Papa Murphy's post sale amid Management changes.

Prior to their role at Papa Murphy's, Laura served as the SVP/GM ProFlowers & ProPlants at FTD Companies, Inc. (formerly Provide Commerce) from July 2013 to November 2017. Laura was promoted to bring consumer centric marketing and strategic leadership to this direct response business post acquisition by FTD. During their time at FTD, Laura successfully improved Mother's Day TV which drove 15% units, 20% revenue and 16% lower CPU than plan. Laura also led website guest experience improvements including a new "gift finder" which drove 1.8% in conversion. In addition, Laura initiated new consumer insight driven innovations and promotions which were unique to the category such as a new Air Purifying plant collection launch and a new Mother's Day promotion with All Across Africa. Laura successfully led a 50+ member cross functional team in scaling the business to fulfill increased demand across 5 peak holidays. Laura reported directly to the President during their time at FTD.

Laura Szeliga earned a Bachelor of Science in Consumer Economics from Cornell University. Laura then went on to earn a Master of Business Administration in Marketing from NYU Stern School of Business. Laura also participated in an MBA Exchange Program where they studied marketing at HEC Paris.