Vivian Tothill is an experienced professional specializing in brand development and e-commerce, with a diverse background in various leadership roles across multiple industries. Currently serving as China General Manager and China Business Consultant for Stussy, Inc. since July 2020, Tothill has been instrumental in successfully launching the brand in China. Prior to this, Tothill was Digital Director at StickStack Group Limited, overseeing cultural brand strategies for notable clients. As CMO and Co-Founder of Yumi, Tothill developed a social commerce platform catering to Chinese youth. Previous roles include Digital Director at Missy Skins, Creative Director and Head Buyer at ZOOQ, and various positions in environmental and public sector organizations. Tothill holds a Bachelor of Engineering in Chemical and Materials Engineering from The University of Auckland.
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