Christine Reed

Christine Reed serves as the Chief Operating Officer at Style Arcade since February 2023. Prior to this role, Christine held the position of Group General Manager for Sales and Operational Planning at True Alliance from December 2012 to February 2023, overseeing divisions in Merchandise Planning, Sales Operations, and Customer Care for various brands, including Under Armour and The North Face. Christine's earlier experience includes positions such as Senior Planner for Contract Business at Dixons Carphone, where management of planning for major tech brands occurred, and Luxury Womenswear Buying at Harrods, focusing on high-end collections. As a Merchandise & Operations Consultant, Christine provided strategic services to Joshi's Holistic Skincare and served as Merchandise Manager at L'Occitane en Provence, handling UK buying and planning across multiple channels.