Colleen Parsons

Colleen Parsons has extensive experience in performance marketing, project management, and digital marketing. Colleen currently works as a Senior Performance Marketing Manager at StyleSeat. Prior to that, they were a Project Manager at Parsons Design + Build. Colleen has also held positions as a Director of Paid Search at ICON International, Inc., a Paid Search Manager at Beachbody, and a Paid Media Strategist at Methods & Metrics. Colleen has also worked as a Paid Search Manager at Lett Direct, Inc. for two years. Before that, they worked as an Independent Contractor, representing and marketing various brands as a Brand Ambassador/Event Specialist. Colleen has also worked as a Digital Marketing Specialist at Alliance Franchise Brands, an Account Executive at High Level Marketing, LLC, and a Sales and Marketing Account Coordinator at Pollard Banknote. At Pollard Banknote, they played a key role in increasing sales and market share and developing marketing strategies that led to record-breaking sales. Throughout their career, Colleen has demonstrated strong skills in increasing brand awareness, driving sales, and executing effective marketing strategies.

Colleen Parsons obtained a Bachelor of Science (B.S.) degree in Retailing and a Bachelor of Arts (B.A.) degree in Marketing from Michigan State University from the years 2008 to 2012. Following this, they pursued a Master of Science (M.S.) degree in Marketing Research from Michigan State University's Eli Broad College of Business between 2015 and 2016. In terms of certifications, Colleen obtained the Bing Ads Accredited Professional certification in April 2016. Additionally, they obtained the Google Ads Search Certification, Google Ads Shopping Certification, and Google Analytics Individual Qualification from Google in December 2020.