Suave Brands Company
Joseph Atencio is a seasoned financial executive and private equity professional with extensive experience in various leadership roles across multiple industries. Currently a Partner at Yellow Wood Partners, LLC since January 2017, Atencio focuses on consumer-centric investments and enhancing portfolio management. In addition, Atencio serves on the Board of Directors for Suave Brands Company and as a Board Member for Pollaro Custom Furniture, Inc. Previous roles include CEO of ChemAid Laboratories, Inc., and Executive Vice President at Cosmetic Essence, Inc., where Atencio contributed to significant growth and international expansion. Atencio's career also includes senior positions at Donaldson, Lufkin & Jenrette and Drexel Burnham Lambert, complemented by educational credentials from Harvard Business School and Georgetown University.
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Suave Brands Company
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At Suave Brands Company, our mission is to elevate the standard of beauty and personal care in North America. Together with Yellow Wood Partners, we are committed to making superior products accessible to all consumers. Suave's legacy, dating back to the 1930s, is to democratize salon-quality care. Our comprehensive range of hair and body care products, serving women, men, and kids, embody this mission.