Subaru Canada Inc
John Howald is an experienced District Sales Manager at Subaru Canada, Inc., since January 1998, where responsibilities include serving as a key liaison between Subaru dealers and the corporate office, enhancing customer satisfaction, optimizing sales, and analyzing dealer performance. Previously, as Manager of Sales Training, John led initiatives that achieved industry-leading training ratings and developed a comprehensive training model now utilized across various departments. Prior to Subaru, John held the position of Senior Customer Service Coordinator at Mazda Canada Inc., where John developed a Customer Relations Management system and effectively communicated customer issues to senior management. John holds a Diploma in Marketing from Mohawk College and has additional training in advanced rescue consulting and racing.
Subaru Canada Inc
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The year 1978 represented a major milestone for Subaru; this was the year our vehicles were first sold through our dealers in Canada. As was our style, we set about introducing drivers here to a series of strikingly original and engaging models including the Subaru Brat (1978), the Justy (1984) and the XT (1985). In 1989, the responsibility for importing Subaru cars here was taken over by Subaru Canada, Inc. (SCI), a subsidiary of Subaru Corporation (formerly Fuji Heavy Industries). That year, total sales for Subaru in Canada amounted to 6,172 vehicles; in 2021, we sold 56,870 vehicles, showing positive sales momentum despite a challenging business climate. Today, we have corporate offices in Toronto, Montreal and Vancouver, as well as 95 authorized dealers from coast-to-coast.