Nesma Makar

Nesma Makar has a diverse work experience in the field of marketing and project management. Nesma started their career as a Strategic Planning Intern at FP7 Cairo in 2015. Nesma then worked as an Assistant Brand Manager - Marketing Intern at Nestlé before joining Nielsen as a Market Research Intern in 2016.

In the same year, Nesma began their graduate program at IBM, where they held various roles, including Digital Marketing Performance for IBM Security in the Middle East and Africa. In this role, they collaborated with global teams, planned and launched lead generation campaigns, and optimized web content for search traffic. Nesma also utilized tools like IBM Digital Analytics and Hotjar to improve user experience and conversion rates.

Nesma continued their journey at IBM as an Engagement Leader for Cairo Marketing Services Center & Digital Center. Nesma managed a team, planned internal events, and presented to the US team on a quarterly basis. Nesma also owned the relationship with the media agency Ogilvy/Mindshare for Global Technology Services campaigns.

After their time at IBM, Nesma joined Orange Business Services in 2022 as a Project Manager. Currently, they are working at SubsBase as a Product Marketing Manager.

Furthermore, Nesma has experience in the academic sector, where they served as a Peer Career Leader at the American University in Cairo. Nesma managed the marketing campaign for the Career Day, organized university events, and coordinated media planning.

Overall, Nesma Makar has a strong background in marketing, project management, and leadership roles, with a focus on digital strategies, campaign management, and team management.

Nesma Makar attended The American University in Cairo from 2012 to 2016, earning a Bachelor of Business Administration degree with a specialization in Marketing. In 2018 to 2019, they pursued executive education in Digital Marketing at Columbia Business School. Prior to their university education, they studied at Collège du Sacré Coeur du Caire from 1998 to 2010, although no specific degree or field of study is mentioned. Additionally, Nesma Makar has obtained several certifications including LinkedIn Marketing Strategy from LinkedIn in July 2022, Facebook Ads Beginner to Advanced from Udemy in December 2021, Google Ads Search Certification from Google in December 2021, Shopify Expert Certification from Udemy in December 2021, Google Analytics Certification from Google in November 2021, and Bluemix - Practitioner Essentials from IBM in November 2020.