Daniel Samson

Daniel Samson is an experienced creative leader, currently serving as Executive Creative Director for EMEA at Subvrsive and Head of Creative Experience and Innovation for EMEA at Hogarth Worldwide. With a focus on building future-oriented creative teams emphasizing experience and innovation, Daniel's expertise spans areas such as the Metaverse, Web3, XR, AI, and Experiential design. As a judge at The FWA and a former Creative Director at MediaMonks, Daniel has a rich background in technology-infused creative projects. Previous roles include Lead Creative Technologist positions at B-Reel and AllofUs, where Daniel specialized in interaction design and prototype development. Daniel's academic qualifications include a Master of Arts in Information Experience Design from the Royal College of Art and a Bachelor of Arts in Graphic Media Design from the University of the Arts London.