Alex Reeder

Alex Reeder currently serves as the Senior Director of CRM and Personalization at Subway, a role commenced in October 2025. Prior experience includes serving as VP of Audience and Data Solutions at Havas Media Group, where key contributions involved founding the agency's innovation council, overseeing the development of a proprietary audience management solution, and enhancing data strategies within healthcare analytics. Previous roles also include VP of Global Data Strategy and Partnerships at Havas Health & You, Senior Partner at MediaCom, CRM Marketing Manager at Victra, and positions at GroupM and Xaxis, focusing on data-driven initiatives, strategic partnerships, and audience campaigns. Alex holds a Bachelor of Science in Business Administration with a focus on Management-Marketing from Widener University.