José Villarreal Vidales

José Villarreal Vidales has extensive experience in managing and developing business strategies within the food service industry. Currently serving as Managing Director at Subway since July 2020, José has previously held significant roles including New Business Director at Cinépolis, where a successful growth strategy for soft ice cream and crepes kiosks expanded operations from 320 to over 490 units in Mexico and initiated international expansion. Prior to that, José was Managing Director for Mexico at McDonald’s (Arcos Dorados), achieving a strategic turnaround, and also held various leadership positions at Burger King Corporation, contributing to significant operational growth and efficiency. José holds a D1 in Alta Dirección de Empresas para Ejecutivos from IPADE Business School and a degree in Industrial Engineering and Systems from Tecnológico de Monterrey.