Wayne Washington II

Wayne Washington II is a seasoned digital and product analytics leader with extensive experience in managing teams in various high-profile organizations. Currently serving as Director of Global Digital Analytics at Subway since February 2023, Wayne oversees a team focused on conversion rate optimization and digital strategy while aligning global analytics efforts across multiple regions. Prior to Subway, Wayne held multiple positions at Twitter, culminating as Director of Digital Analytics, and contributed to eCommerce and web optimization analytics at Norwegian Cruise Line Holdings Ltd. and other companies. Wayne's early career included roles in digital analytics and web content management, complemented by academic credentials in Marketing and Management from Florida Atlantic University.