Will Hawthorne

Will Hawthorne is an experienced financial executive currently serving as Chief Executive Officer at Avid Capital Advisors since April 2023 and General Partner at Sugar Capital since May 2020. Additional roles include Board Observer at Lvble, Reflex, and Disco, and Board Member at JUDY, with previous board membership at Snif. Prior to these positions, Will Hawthorne operated as Owner, Partner, and Investment Banker at Code Advisors for over a decade and held the role of Executive Director, Head of Internet and Digital Media M&A at JP Morgan for over eleven years. Will Hawthorne holds an MBA from Northwestern University's Kellogg School of Management and a BS in Accounting from the University of Southern California.