Sugar + Spicy
Joao Roberto is a seasoned entrepreneur with extensive experience in various sectors. Currently, Joao serves as the owner of Sugar + Spicy since February 2022, which focuses on inclusive women's fashion. In parallel, Joao manages a Shopify store and owns INTHEZONE ELECTRIC MOBILITY, an innovative electric vehicle company established in August 2021. Previously, Joao operated as an e-commerce entrepreneur through Amazon FBA and was a business partner at SumoSalad™ from 2011 to 2016, aiding in franchise development in Australia and Brazil. Joao's career began at Bloomberg LP, where significant contributions were made in sales account management and customer service. Joao holds a Bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie and an Advanced Diploma in International Business from Kent Institute of Business and Technology.
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Sugar + Spicy
Sugar + Spicy — where empowerment meets innovation. Our game-changing closet staples celebrate every woman's uniqueness with inclusive sizing, where technology comes with luxury and embraces diversity, offering affordable elegance that complements your style.