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Matthew Rotondo

Head of Brand Division at Sugar23

Matthew Rotondo has extensive work experience in various roles within the entertainment and media industry. Matthew currently serves as the Head of Brand Division at Sugar23, where they are responsible for developing TV and film projects supported by brands for premium distribution. Matthew has also created profit and loss modeling for the brand studio division, contributing to direct financial and marketing return on investment.

Prior to their role at Sugar23, Rotondo worked as the Brand Division Lead at Range Media Partners from 2021 to 2022. During this time, they played a key role in managing brand partnerships and collaborations.

From 2016 to 2022, Rotondo worked as an Executive Producer for COSMIC PICTURE LIMITED. In this position, they identified and secured brand partner investment and collaboration for IMAX and Giant Screen films in museums and science centers. Matthew recognized the value of these platforms in engaging consumers and utilized 3D filmmaking as a tool for storytelling and education.

Rotondo was also involved in content strategy and entertainment partnerships as part of their role at MIDNIGHT, llc from 2017 to 2021. Additionally, they worked as a Senior Advisor at MediaLink from 2019 to 2020, providing strategic guidance to clients in the entertainment industry.

Earlier in their career, Rotondo held executive positions in business development at Creative Artists Agency from 2007 to 2016. Matthew also served as a Business Director at Proximity Worldwide from 2006 to 2007, contributing to the agency's business growth.

Rotondo's work experience further includes roles in business development and client service at McCann from 2002 to 2006. Matthew established a satellite office to service the launch of Virgin Mobile and played a role in developing and running new business for Mavi Jeans at Leagas Delaney from 2001 to 2002.

Their career began at Wieden + Kennedy, where they worked as a Senior Account Supervisor from 1994 to 1999.

Overall, Rotondo's extensive experience in brand development, content strategy, and business development positions him as a seasoned professional in the entertainment and media industry.

Matthew Rotondo attended Syracuse University's Martin J. Whitman School of Management from 1990 to 1994, where they obtained a Bachelor's degree in Law and Public Policy.

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Timeline

  • Head of Brand Division

    August, 2022 - present