Summa Branding
Marta Marzal has a solid work experience in various marketing and business development roles. Marta is currently working as a Client Director at Summa Branding, where they specialize in marketing strategy for corporate and FMCG brands. Prior to this, they were a Manager Account Management at Ipanema Comunicación, where they led strategic planning and managed client relationships. Marta also served as the Chief Commercial Officer at LET'S HOLIDAYS, overseeing commercial actions, marketing campaigns, and budget management. Marta has experience in business development and marketing roles at Branward, Letrs, Proximma, and PROMOVEN. Marta started their career in the Sales & Marketing Department at Finca Cortesín and Single Home.
Marta Marzal's education history includes a Bachelor's degree in Nutrition and Dietetics from Universidad de Málaga, obtained from 1996 to 1999. Marta also holds a Bachelor's degree in Business Administration from IS San Francisco, completed from 1990 to 1995. Marta Marzal pursued further education in digital marketing from Inesdi Business Techschool, completing a Master's degree in Digital Marketing & Inbound Marketing (no specific start and end years mentioned) and a Postgraduate degree in E-commerce from 2018 to 2019. In 2019 to 2020, they obtained a Postgraduate degree in Digital Analytics from the same institution. Additionally, they completed a course on Growth Hacking for tourism companies from growtur in 2020.
Furthermore, Marta Marzal earned certifications including Hubspot Sales Software from HubSpot in March 2021 and Platform Consulting Certified from HubSpot in December 2020. Marta also obtained an Inbound certification from HubSpot in 2020. Lastly, they hold a certification in HubSpot Marketing Software, although the specifics of the acquisition are not provided.
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Summa Branding
Fundada en 1989, Summa fuimos la primera consultora española especializada en la creación y gestión de marcas. Con más de 30 años de experiencia y un equipo de 80 personas, desde nuestras oficinas en Madrid, Barcelona y Lisboa desarrollamos proyectos de alcance internacional y en diferentes países de Europa y Latinoamérica. Trabajamos para empresas de todos los sectores y tamaños, entre las que destacan Correos, Cooltra, FC Barcelona, Repsol, Nestlé, CaixaBank, Inditex, Mahou San Miguel, Sevilla FC, RTVE, Ferrovial, GB Foods, Renfe, Bauhaus, Chocolates Valor o Banca March, entre muchos otras. En Summa trabajamos conjuntamente con nuestros clientes y de forma continua para ayudarles a desarrollar todo el potencial de las marcas. Y lo hacemos a través de la estrategia, la identidad, la activación y la gestión de sus marcas, ofreciendo no solo inspiración creativa, sino también estratégica. Y con capacidad de ejecución en todas las áreas de marca. Además, somos la única consultora de branding española que ha sido reconocida con el Premio Nacional de Diseño, con el Premio Ciudad de Barcelona, con el International Pantone Colour Award y con el Design Week Award (Londres). Identity. Experience. Community. Innovation.