Susanna Rueda Boada

Head Of Strategy at Summa Branding

Susanna Rueda Boada has several years of experience in various roles related to branding and marketing. Susanna currently holds the position of Head of Strategy at Summa Branding, a role they have held since January 2019. Prior to this, they worked as a Senior Brand Consultant at the same company starting in September 2015.

In addition to their work at Summa Branding, Susanna has also served as a Strategy Professor in the Master's program in Branding at Elisava Escola Universitària de Disseny i Enginyeria de Barcelona since October 2019. Susanna is also a Professor of Strategy in the Postgraduate program in Art Direction in Communication at IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO) since November 2019, and a Professor of Strategy in the Master's program in Marketing Management at EUNCET since December 2019.

Prior to these roles, they worked as a Creative Director of Communication & Contents at DEC BBDO&Proximity from April 2013 to September 2015. Susanna also worked as a Creative Copywriter at Comunica +A from January 2012 to March 2013, at McCann Erickson Barcelona from December 2005 to December 2008, and at Adding Targis - TBWA Healthcare from January 2003 to December 2005. At Adding Targis - TBWA Healthcare, they worked with clients such as Danone, Laboratorios Esteve, Bayer, Lundbeck, Diafarm, Madaus, Solvay Pharma, Janssen-Cilag, Zambón Group, Arbora Ausonia, Pfizer, Ordesa, Sanofi-Syntelabo, Font Vella, and Grupo Ferrer.

Susanna Rueda Boada completed a Master's degree in Strategic Planning and Brand Meaning Management 3.0 at Universitat Pompeu Fabra from 2013 to 2014. Prior to that, they pursued a degree in Publicidad at Universitat Abat Oliba CEU from 1998 to 2001. In 2019-2020, they also attended a program called thePower. Additionally, they obtained a degree in Communication and PR from Universitat de Barcelona from 1994 to 1997.

Location

Barcelona, Spain

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Summa Branding

Fundada en 1989, Summa fuimos la primera consultora española especializada en la creación y gestión de marcas. Con más de 30 años de experiencia y un equipo de 80 personas, desde nuestras oficinas en Madrid, Barcelona y Lisboa desarrollamos proyectos de alcance internacional y en diferentes países de Europa y Latinoamérica. Trabajamos para empresas de todos los sectores y tamaños, entre las que destacan Correos, Cooltra, FC Barcelona, Repsol, Nestlé, CaixaBank, Inditex, Mahou San Miguel, Sevilla FC, RTVE, Ferrovial, GB Foods, Renfe, Bauhaus, Chocolates Valor o Banca March, entre muchos otras. En Summa trabajamos conjuntamente con nuestros clientes y de forma continua para ayudarles a desarrollar todo el potencial de las marcas. Y lo hacemos a través de la estrategia, la identidad, la activación y la gestión de sus marcas, ofreciendo no solo inspiración creativa, sino también estratégica. Y con capacidad de ejecución en todas las áreas de marca. Además, somos la única consultora de branding española que ha sido reconocida con el Premio Nacional de Diseño, con el Premio Ciudad de Barcelona, con el International Pantone Colour Award y con el Design Week Award (Londres). Identity. Experience. Community. Innovation.


Headquarters

Barcelona, Spain

Employees

51-200

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