The Product Development Team at Summum is responsible for the creative and technical aspects of designing and producing the brand's fashion collections. This team combines diverse styles, fabrics, and colors to create the distinctive Summum look. From sourcing premium materials to developing new designs under the Blue Daze Denim brand, and managing the end-to-end product lifecycle, they ensure that every piece aligns with Summum's cool, romantic, and edgy aesthetic. Through their efforts, the team translates Summum's Dutch character into international trends, supporting the brand's expansion and continued appeal to the modern woman.
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