He joined the Sumol Group in 1998, after a successful journey in the commercial area of Beiersdorf. As part of the Sumol Group, he held various management and administrative positions (2003/2008), always in management, sales and marketing roles. From 2009 to 2017, he was responsible for the Market Unit for Portugal and Spain and, in April 2017, he was appointed Member of the Board of Directors of SUMOL+COMPAL.