Marketing and Brand Management

The Marketing and Brand Management team at Sumol+Compal is responsible for creating and executing marketing strategies that enhance brand visibility and drive sales across its diverse beverage portfolio. This team manages brand positioning, product innovation, and customer marketing initiatives, ensuring that the company’s well-known brands, such as Compal, Sumol, and Pepsi, resonate with consumers in both local and international markets. By collaborating closely with various channels and focusing on market trends, they aim to strengthen brand loyalty and expand market share.