Paola la Verghetta

Paola La Verghetta is a seasoned professional in CRM and marketing, currently serving as Senior CRM Manager for Engagement & Retention at SumUp since May 2022, overseeing lifecycle activities for Card Reader and Business Account. Prior to this role, Paola held the position of Senior CRM Consultant at Acteol, working with notable clients such as Franco Manca and JKS Restaurants. Earlier experience includes roles at Early Marketing & Creative as a Senior Account Executive, and a range of positions at Debenhams, Warner Bros. Studio Facilities, and Barclays Corporate & Investment Bank, where foundational skills in marketing, PR, and corporate banking were developed. Educational background includes a Business Management degree from the University of Birmingham and completion of secondary education at Northwood College for Girls GDST.