Ken Chen

Ken Chen is an experienced marketing executive with a robust background in significant leadership roles across various industries. Currently serving as the Chief Marketing Officer at 高鑫零售有限公司 since July 2021, Ken previously held the position of General Manager of Tmall Marketing at 阿里巴巴集团 from March 2016 to June 2021. Ken's extensive career began at Nestle, where roles included Marketing Trainee and Assistant Marketing Manager, and continued at The Coca-Cola Company as Instore Activation Manager. Further roles at 宝洁 encompassed eCommerce Marketing Leader and various managerial positions within the Femcare division and customer team marketing. Ken Chen holds a Bachelor’s degree in Marketing from Guangzhou University of Foreign Studies, completed in 2000.