Madisson A.

Madisson A. is a seasoned professional in digital experience and eCommerce, currently serving as the Director of Digital Experience at Sun Country Airlines since August 2018. In this role, Madisson A. leads efforts to enhance customer engagement across mobile and desktop platforms, utilizing A/B testing and personalization to optimize the traveler journey. Previous experience includes positions as Senior Manager, Product Manager, and Associate Product Manager at Best Buy, where Madisson A. collaborated with business partners to develop online experiences and executed projects within an Agile framework. Early career experience includes roles as a Senior Digital Analyst and Digital Analyst, providing insights into online behavior and performance improvement, as well as an Intern at UBS Financial Services. Madisson A. holds a Bachelor of Arts in Economics from the University of Wisconsin-Madison.