Shannon Higgins

Shannon Higgins is a seasoned digital marketing professional with extensive experience in the financial services sector, currently serving as the Manager of Digital Acquisition Initiatives at Sun Life since April 2020. Recognized for outstanding performance, Shannon received a nomination for the 2020 CEO’s Award of Excellence and the iStar award in Q2 2021. Previously, Shannon held roles at Quarry, leading enterprise-wide social media strategies, and at Sun Life Financial, managing digital marketing and strategy initiatives across various channels. Shannon's educational background includes a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University, as well as diplomas in Business Administration - Marketing from Conestoga College and a certificate in Advanced Digital Imaging and Design.