Asad Hamid

Asad Hamid currently serves as the Vice President of Strategy and Innovation at Sun Orchard since 2025. Prior to this role, Asad was the Global Vice President of Marketing and Innovation at O-I, where a new marketing function was established, directly contributing to the launch of products that generated $200M in profit. Previous experience includes serving as Vice President of Growth and Innovation at Edible Arrangements and leading business transformation initiatives at Mars Petcare. Asad held senior roles at Campbell Soup Company, where significant revenue growth was achieved through strategic packaging initiatives and disruptive innovation. Early career highlights include a successful turnaround of the Royco brand at Unilever France and building a profitable operation at R.J. Reynolds International in Romania. Asad holds an MBA from IMD and an MSc in Robotics Engineering from EPFL.