Niyati Shah

Niyati Shah is an experienced brand management professional with a focus on leading and developing marketing strategies within the consumer products sector. Currently serving as a Brand Manager at Tata Consumer Products since October 2019, Niyati previously held the position of Deputy Brand Manager at Tata Chemicals, where responsibilities included managing the Tata Salt portfolio and Tata DX from October 2016 to October 2019. Niyati's career began at Bajaj Corp Ltd as an Assistant Brand Manager from June 2014 to September 2016, and included an internship as a Sales Consultant at Plobal in mid-2013. Educational qualifications include a PGDM in Marketing from MET, completed in 2014, and a Bachelor of Arts in Psychology from St. Xavier's College, completed in 2011.