Anchal Maheshwari is a seasoned digital marketing professional with extensive experience in the media and entertainment industry. Currently serving as Senior Manager - Digital at Sun TV Network Limited since July 2019, Anchal oversees engagement and retention for the Sun NXT App, leads YouTube management for all Sun Network channels, and manages Sun Pictures' music business. Prior roles include Manager - Digital Marketing at Muzik247, where responsibilities encompassed enhancing the music label's digital footprint on various platforms, and Manager - Digital at TECHZONE, focusing on marketing strategies for mobile value-added services. Anchal also has experience in events management with The Hindu and has held positions in account management and artist management earlier in the career. Anchal holds a Diploma in Digital and Social Media Marketing from Loyola College and a BSc in Visual Communication from MOP Vaishnav College, alongside additional certification in Digital Marketing.