Sunda New Asian
Billy Dec is a seasoned entrepreneur and industry leader with extensive experience in the hospitality and entertainment sectors. As the Founder and CEO of The Blueprint Supply Co. and COACT AGENCY, Billy has been instrumental in shaping innovative business strategies since May 2024 and May 2019, respectively. Billy also owns multiple restaurants including Sunda New Asian, with locations in Chicago, Tampa, and Nashville, and the Underground Cocktail Club. As a host of The Meal of Your Life Podcast and a food contributor for the Today Show, Billy shares culinary insights with a broad audience. Additionally, involvement with Leaders Forum and Lookingglass Theatre Company reflects Billy's commitment to community and arts, while education at Harvard Business School and Chicago-Kent College of Law underscores a strong academic foundation.
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Sunda New Asian
After years of culinary and cultural immersion throughout Southeast Asia, owner, Billy Dec, led the development of the Sunda restaurant concept based on the traditions and flavors found in this very special part of the world. At Sunda, we pride ourselves on taking classic, culturally-important dishes from all over that region and modernizing each one by upgrading ingredients, cooking techniques and presentation to create a tasting experience that is completely new while still retaining the deep-rooted spirit of the original. Sunda’s Michelin-recommended New Asian fare offers contemporary interpretations of traditional dishes and beverages from Japan, China and the other wonderful countries and cultures that make up Southeast Asia. From creative works of art from behind the sushi bar to unrivaled noodles, salads and rice dishes, to top of the line seafood, beef, pork and poultry, all menu options feature a creative twist on classic Asian cuisine. Our beverage program offers seasonally-inspired cocktails, a progressive list of premium sakes, Asian beers, and a well-rounded list of wines and bubbles.