Matthias Niehues

Matthias Niehues currently serves as the Director of Strategy and Business Development at Sunday Natural, a rapidly growing private equity-backed DTC unicorn in food supplements and nutrition, since June 2024. Prior to this role, Matthias was a Senior Director at Bain & Company in the Strategy and Operations division of Bain Innovation and Design, contributing to pioneering consulting services in venture building and customer experience transformation from August 2022 to June 2024. Matthias also held the position of Senior Manager at Bain & Company from 2014 to 2022, where responsibilities included developing large-scale digital growth and performance improvement strategies for global companies. Earlier experience includes internships at Siemens Canada/Germany, UniCredit Group, Stern Stewart & Co., and SMP AG from 2008 to 2013. Matthias holds a Bachelor and Master of Science in Strategy, Finance, and Marketing from the Catholic University of Eichstätt-Ingolstadt, and has studied business administration at Sogang University and Sun Yat-sen University.