Ulises Lanza Medina

Ulises Lanza Medina currently serves as the Global Director of the Digital Transformation Management Office at Suntory Global Spirits, a role started in July 2023. Prior to this position, Ulises held various leadership roles at Beam Suntory, including Global Director of Digital Commerce and Senior Manager of Digital and eCommerce Supply Chain. Experience also includes tenure at Infor as Principal Consultant for Digital Supply Chain and as CEO/COO of Areavan, the first Spanish marketplace for motorhome and RV rentals. Additional experience encompasses positions at Philip Morris International, where Ulises was Head of Global Transportation Management/Procurement, and Procter & Gamble, where notable roles included Initiative Operations Leader. Ulises's educational qualifications comprise advanced degrees in engineering, environmental management, and business administration from prestigious institutions such as Massachusetts Institute of Technology and IE Business School.