Addeena Zainal Abidin

Addeena Zainal Abidin is an experienced International Business Development Executive at Sunway Medical Centre, responsible for executing marketing activities, developing strategic offers for key accounts, and enhancing hospital revenue through collaboration with referral agents and marketing teams. Prior experience includes serving as a Fundraising & Communications Executive at The National Autism Society of Malaysia, where Addeena managed correspondence and designed promotional materials, and as a Marketing Specialist at Empayar Kukubesi, focusing on social media management and customer engagement. Addeena holds a Bachelor of Mass Communication (Hons) in Public Relations and a Diploma in Mass Communication & Media Studies from Universiti Teknologi MARA.