Gerdien Elkink

Gerdien Elkink has been with Sunweb Group since November 2010, currently serving as the Head of Service Design & Ancillaries. With a background in marketing and event management, Gerdien has successfully managed various youth brands under the Sunweb Group umbrella. Gerdien is responsible for developing strategies, budgets, campaigns, and activations targeted towards Generation Z. Their expertise also extends to brand management, customer relationship management, and event coordination. Gerdien holds a Master's Degree in Marketing Communication and a degree in International Tourism Management.