South Africa’s biggest and most-loved online fashion destination. 
We sell the country’s widest selection of fashion for all and on-trend pieces for your home. We cater to women, men, teens + kids with inclusive and wide-range sizes. Our award-winning fashion content has made us the heart of the local fashion community. 
We offer more than 30,000 private label and third party branded products through class-leading mobile and web platforms. We deliver to every corner of South Africa through our integrated, 
in-house delivery team. 
Our vision is to offer the widest choice of accessible fashion through providing the country’s most convenient and efficient shopping platform. 


Apparel & Fashion

E-Commerce

Retail

Superbalist

David Cohen

Hilton Rossenrode

Gregory van Eden

Chad Sinclair

Dr. Boitumelo Tumi Sebopa

Jurgen Hanekom

Julia Redelinghuys

Laverne Fritz

Ashley Martin

Engineering Team

Product and Marketing Team

Product Management Team

Buying and Merchandise Management

Leadership Team

Teams at Superbalist

Engineering Team

Product and Marketing Team

Product Management Team

Buying and Merchandise Management

Leadership Team